Why should I use UTM tracking with QR codes?

If you use analytics platforms (like Google Analytics), enabling UTM tracking in QRCodeChimp automatically adds UTM parameters to the links used in your QR codes — such as digital business cards, product QR codes, or other digital profiles. This makes it easy to identify the source, medium, and campaign driving traffic. With these insights, you can track where your audience is coming from, measure the effectiveness of your QR code campaigns, and optimize your marketing strategy to improve ROI.